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Beko, Leading Player in Global Home Appliances Industry, Introduces New Products for US Market

CHICAGO (Oct. 10, 2016)—Beko US Inc. introduced a range of new products and innovations at the recent IFA Berlin event. Beko, a globally successful home appliances company that recently launched in America, provides consumers with energy efficient, flexible and time-saving home appliance solutions that adapt to real needs at every stage of life.

Beko’s appliances feature clean, timeless designs, with sleek pro handles, rich stainless steel surfaces and intuitive features that add ease and efficiency. Built for today’s globally conscious generation, Beko’s kitchen and laundry solutions minimize environmental impact while providing solutions to everyday tasks and challenges.

“Beko appliances feature a unique combination of beautiful styling and smart technologies ideally suited for the American market,” says Hasan Yardimci, the new president of Beko US Inc. “From gorgeous exteriors to the brilliant innovations within our products, we’re making life easier for everyday Americans.”

Below are a few of the products featured at IFA.

30” Pro Range
(PRGR30550SS)

High-power burners up to 20,000 BTU, a simmering feature and an industry-leading 5.7 cu-ft self-clean oven with multiple convection cooking cycles make this range ideal for professional chefs. Color-changing illuminated knobs for the cooktop and oven controls, an industry first, indicate which burner is on or which function/temperature the oven is set at.

 

30” Pro Hood
(CHP30100SS) 

With durable and scratch-resistant stainless steel baffle filters, powerful halogen lights and cool-to-touch knob controls, this professional hood can circulate the average kitchen’s air 30 times in one hour.

 

30” Single Wall Oven
(BSWO30100SS)

This industry-leading 5.7 cu-ft oven features a variety of functions—from pizza baking to the pre-programmed “Prime Turkey” setting—while keeping the right temperature with available meat probe. Multiple self-clean cycles and true European convection cooking combine with a timeless smooth design to become the focal point of any kitchen.

 

30” Built-In Fridge
(BBBF3019SSIM) 

This beautiful, full-flush designed professional fridge comes with TFT electronic display, a filtered interior water dispenser and a class-leading Turbo Ice Maker that makes 11 lbs a day. Beko’s own innovation, the EverFresh+ zone, keeps all contents of the crisper fresh up to 30 days thanks to independent humidity and temperature controlled zone.

 

24” 40dBA Tall Tub Dishwasher
(DDT29430XP) 

A brushless spray-pump motor jets water with maximum power to remove even the tiniest dirt particles at a whisper-quiet 40dBA sound level. Wash cycles with NSF-certified rinse, half-load, extra rinse and auto tablet detergent functions give users a variety of options. The AquaIntense function creates a powerful wash zone for caked-on dishes, IonGuard eliminates unpleasant odors between cycles, and Steam Gloss gives glasses up to 70% more shine.

 

About Beko

Beko is the number-one brand in Europe (free standing appliances, GFK, 2016 1H, 27 countries) and under its parent company, Arcelik, has experienced stellar growth in the past decade. Already in more than 100 countries worldwide, Beko has been Europe’s fastest growing home appliance brand for the past seven years. Beko remains the best-selling brand in the United Kingdom, the most competitive market in Europe. The brand now has a market leadership presence in Africa, the Middle East and Asia, and has set its sights on significant growth by expanding into the Asian Pacific and North American markets. As an Energy Star Partner, Beko is a strong supporter of green initiatives like the Environmental Protection Agency’s (EPA) Energy Star program. Beko focuses on developing and using technologies that can make a difference now: innovation that not only creates high-quality products, but also truly improves the everyday life of customers.

Beko and FC Barcelona

Beko’s solid growth has also been fueled by the company’s strong commitment to sports. In particular, the partnership with FC Barcelona, which was established in June 2014, has substantially contributed to international recognition of the Beko brand. The new Beko logo and identity, which was introduced in 2015, has been placed onto the jersey sleeves and training kits of FC Barcelona stars. Barcelona has around 350 million global fans and a total worldwide audience of 1 billion viewers.



 

BEKO, LEADING HOME APPLIANCES BRAND, MAKES U.S. DEBUT

CHICAGO (June 14, 2016)—Beko, one of Europe’s best-selling home appliance brands, has opened its doors in the U.S. With a suite of appliances tailored to the American consumer, Beko aims to expand on its global success by providing consumers a wide range of smart, flexible and fast home appliance solutions that adapt to real needs at every stage of life.

“Beko has long been the appliance company of choice for people around the world, based on ease of use and the superior quality of our products,” said Mike Goadby, president of Beko U.S.A. Inc. “We have taken our time getting to know the U.S. market and designing our products so that they truly make sense for the American consumer’s way of life.”

Beko, the number-one selling appliance brand in the U.K. and number-two across all Europe, offers a wide range of major domestic appliances for the everyday consumer, with a focus on flexible, fast and ecofriendly solutions. Clean European design pairs with ultimate functionality to fit seamlessly into urban apartments and suburban homes alike. Built for the new globally conscious generation, Beko’s kitchen and laundry solutions minimize environmental impact.

Beko’s American appliances are bigger and bolder than their European counterparts, with larger capacities, fingerprint-free stainless steel finishes and sophisticated chrome touches. Award-winning innovations span the product lineup, including EverFresh+ technology in refrigerators to keep fruit and vegetables fresh for longer, and heat-pump technology in dryers to save energy and eliminate garment shrinkage. Efficiency has also stayed front and center, with Beko dishwashers receiving the Most Efficient 2016 designation from the Environmental Protection Agency.

“Beko’s American products offer endless benefits,” Goadby said. “We made sure that each one meets the standards and desires of the U.S. consumer, without losing the stylish design and quality our brand has long been known for.”

With a highly talented and energized team stateside, Beko has already secured a place in the U.S. market, with retailer commitments and a sister brand, Blomberg, that is a top choice in premium developments across North America. Goadby, who previously led another successful appliance brand in America, chose to establish warehouse and office space in centrally located Chicago.

“Choosing Chicago as Beko’s U.S. home base made the most strategic sense,” Goadby said. “Having experience leading a company here before, you don’t want to be on one coast or the other. Beko is positioned at the heart of the country, which makes us better able to service consumers wherever they live.”

Beko has begun rolling out their U.S. line of products initially to PC Richard & Son, a Long Island-based appliance company with 66 stores in New York, Pennsylvania, Connecticut and New Jersey. Beko has several additional launches scheduled in the months to come.

About Beko

Beko, global brand of Arçelik, has been the fastest grower in the European white goods market for 2008-2015 periods. Beko has been the leader in the UK white goods market for many years. As of Q3 2015, it holds 2nd rank in MDA6 total Europe. It is the number-2 brand in total Europe and has captured the leading brand position in MDA6 free-standing total Europe. It is also a market leader in MDA6 total in Poland, and a true champion in Germany, Europe's largest white goods market by tripling its sales in only 5 years. As an Energy Star Partner, Beko is a strong supporter of Energy Star program run by the Environmental Protection Agency (EPA). For further information, visit beko.us.

Beko and FC Barcelona Partnership

Beko’s solid growth has also been fuelled by the company’s strong commitment to sports. In particular, the partnership with FC Barcelona, established in June 2014, has substantially contributed to the international recognition of the Beko brand. The new Beko logo and identity, introduced last year, has been placed onto the jersey sleeves and training kits of FC Barcelona stars. Barcelona has about 350 million fans and a total worldwide audience of one billion viewers.